PENGARUH ORDER EFFECT DAN POLA PENGUNGKAPAN DALAM PENGAMBILAN KEPUTUSAN INVESTASI

Luciana Spica Almilia
STIE Perbanas Surabaya

Abstract:

Hogarth and Einhorn’s Model (1992) predicted that judgment after each evidence items is presented – a step by step (SbS) response mode – tend to find significant recency effect, while judgment that require only one judgment at the end of the evidence series – an end of sequence (EoS) response mode – tend to find no recency. EoS eliminates recency because the contract effect that characterizes sequential presentation is dampened by a netting of the effect of the positive and negative evidence, thus reducing the impact of individual positive and negative items.

This study aims to examine the influence of order effects in making investment decisions on a step by step (SbS) and an end of sequence response modes. Experiment method used to examine the research hypotheses. Final participant in this research were 93 people who are accounting students majoring in accounting at the private university in Surabaya – Indonesia. The results of this study show that a step by step (SbS) response mode – tend to find significant recency effect, while judgment that require only one judgment at the end of the evidence series – an end of sequence (EoS) response mode – tend to find no recency.

Keywords: step by step (SbS), end of sequence (EoS), order effect, recency effect, investment judgment

Jurnal Simposium Nasional Akuntansi XIII (SNA 13)
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