PENGARUH ORDER EFFECT DAN POLA PENGUNGKAPAN DALAM PENGAMBILAN KEPUTUSAN INVESTASI

PENGARUH ORDER EFFECT DAN POLA PENGUNGKAPAN DALAM PENGAMBILAN KEPUTUSAN INVESTASI Luciana Spica Almilia STIE Perbanas Surabaya Abstract: Hogarth and Einhorn’s Model (1992) predicted that judgment after each evidence items is presented – a step by step (SbS) response mode – tend to find significant recency effect, while judgment that require…